Welcome or Register

Price Home to Sell


Contrary to popular belief, when selling your home its value is determined by one thing and one thing only - what a qualified buyer is willing to pay for it. No more and no less.  Sure, many sellers will argue that their home has an insurance replacement value, or an appraised value, or a tax assessed value, but unless your insurance agent, your banker, or your tax assessor is willing to write you a check for the home - guess what?  None of that matters. A home without a buyer has no value in the market place. It might have a value to you the seller, and it might have a value to your banker, to your insurance agent, and to your appraiser.  But none of these people are buyers.

So here is the secret to pricing your home to sell - It's not what you think the home is worth that matters, it's what a reasonable buyer will think your home is worth that will ultimately determine if your home will sell.

Now you maybe thinking - "Hey wait, if I left it up to a buyer, they would pay me as little as possible for my home."   True, they would. But in the real world every buyer knows that you, the seller, have no obligation to sell your home at any price.  To purchase your home the buyer will have to make you an offer you can't or won't refuse.  One that will motivate you to pack up your Ken and Barbie collection, hire a local mover, and wave good bye to a home full of memories.

But here-in lies the trap that many sellers fall into (myself included), which is the mistaken idea that we can hold out for an inflated price and eventually the market will come to us.  Wrong! Buyers are under no obligation to buy any particular home, and no amount of marketing, open houses, websites, or signage will motivate a buyer to purchase an overpriced home.

Why?  Because they can buy one of your neighbor’s homes for less! This reveals one of the most important considerations in pricing your home Price Vs. Time.

Understanding Price VS Time

The age old dilemma that has faced buyers and sellers since the dawn of private property rights is a simple question:  What is more important price or time?  Believe it or not this conundrum underlies and controls every sellers decision to sell, and every buyers need to complete a purchase.  For sellers this boils down to the need to sell within a set time frame or instead to hold out for the best possible price.

A seller who would like to sell for top dollar should be prepared to potentially wait longer for a buyer willing to pay a premium price.  Like trying to sell ice during December, a seller might have to give the stuff away just to get rid of it, but if they wait long enough, say until mid-August when temperatures crest over 100 degrees suddenly that same ice can have real value.  On the flip side, a seller who needs to sell quickly, and doesn't have time to wait, should expect to discount their price somewhat because of the limited time they have to expose their home to the market.

What's the difference?  Timing!  Buyers are in the same boat.  A buyer who has the luxury of shopping for a home over a long period of time can probably wait to find a bargain, while another buyer who must buy a home in the next few weeks will probably be willing to pay a premium.  Again it boils down to price vs time.  So you might ask yourself what is your highest priority - Selling quickly or selling for a higher price?

Experts report that Homes with a Warranty may sell faster and for more money -   Discover How You Can Receive A Free Home Warranty When You Sell Your Naples Home  Click to CONTACT US

Knowing the market value of your home is important -
click to receive a free market evaluation of your home

For a quick "over-the-net" market evaluation

Ellen Mann, P.A.,


(239) 434-9021 (239) 571-4416-  

Premiere Plus Realty

agent photo
Naples Homes for Sale

Naples & Bonita Springs
Home Details with Photos help you
find your perfect home in Naples. 
Naples Home Information Request 

Ellen Mann, P.A., GRI   
Premiere Plus Realty     

Call/Text 239-571-4416  
Email: Naples.Homes@yahoo.com    
WIR SPRECHEN DEUTSCH           Premiere Plus Realty - Naples Homes for Sale Updated Daily

If You Are Interested in Your Home's Current Value
Please Call or Text 239-571-4416

Quick Search

view all



No Min.

No Max.

Naples Homes for Sale

View All
Real Estate Websites by iHOUSEweb iconiHOUSEweb | Admin Menu